The Opulize Story
The Company was established in 2012 when founders Jo & Andy Landesberg began noticing their perfect vision was not so perfect anymore. Having previously been successful in multiple entrepreneurial ventures (such as bringing karaoke to the UK) the husband and wife duo wereon the hunt for their next break through project.
The UK had just started to work its way out of the recession, which lead them to look for something that was affordable and sellable to the masses. After shopping in a department store, Jo came across a pair of “sunreading” glasses. She was convinced sunreaders could be the next best thing
Combining Andy’s expert knowledge in sourcing product and Jo’s entrepreneurial vision, they decided to enter into the world of glasses, an area in which they both knew little about.
The first product concept in the range was a Twin Pack, which consisted of a reader and a sunreader. Although the plan seemed to be logical, unfortunately their attempt to sell to chemists, garden centres and large retailers failed. Finally, the couple decided to put an ad in the Daily Express and suddenly sales started to grow. Jo, Andy and even their children began packing and shipping off orders right from their kitchen table. This was a proper family run business.
Eventually the orders became unmanageable and the Company outgrew the “home office”. The duo then took out a small storage unit and office. Being the character Jo is, she started chatting away with the man in the next storage unit, who sold sweets on Amazon & Ebay. “Mr Sweets” then advised Jo & Andy on how to take their glasses business online.
They then re-launched the range under the brand “The Reading Glasses Company” which eventually became “Opulize”
What started off as just a Twin Pack, quickly grew into the vast range of products we have today. The collection includes readers, sunreaders, distance glasses, blue blocking glasses in endless shapes, colours and styles. Our glasses have always stayed true to our ethos, “high quality yet affordable” with glasses ranging from as little as £3.99 to £9.99.
9 years of organic growth has led to a hugely successful brand, employing many staff at the Company’s large office and warehouse. Opulize sell millions of glasses around the world and the growth continues week by week.
- The importance of great designs at a price anyone can afford.
- Only developing products that they would wear themselves.
- Incredible customer service, always responding within 24 hours with a friendly voice at the end of the phone.
- The most important thing to them is having staff that are happy and passionate about where they work and the product they work with.
Our employees at Opulize are precise and care about what they do, in return we care about them. It is more than just a business to all of us, it is a family. From the manufacturers, who we call our friends, through to the pick and pack teams, we are so blessed to have such an incredible group of people around us. With our vision aligned, together we are able to achieve our goals.
Andy & Jo Landesberg